Marketing The Core 6th Canadian Edition 2021 edition by Kerin, Hartley, Clements, Bonifacio, and Bureau Test Bank

---

 

TRUE/FALSE – Write ‘T’ if the statement is true and ‘F’ if the statement is false.
1)         Marketing revolves primarily around promotion.

 

1) ______

 

⊚        true
⊚        false

 

Question Details
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Explain the role of marketing in an organization and the importance of mee
Topic : 01-03 The Role of Marketing
Bloom’s : Remember
Difficulty : Easy

 

 

 

2)         In most organizations, the Marketing function provides the connection to customers.

 

2) ______

 

⊚        true
⊚        false

 

Question Details
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Explain the role of marketing in an organization and the importance of mee
Topic : 01-03 The Role of Marketing
Bloom’s : Remember
Difficulty : Easy

 

 

 

3)         Creating products with added value is achieved only through pricing strategies.

 

3) ______

 

⊚        true
⊚        false

 

Question Details
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Explain the role of marketing in an organization and the importance of mee
Bloom’s : Remember
Difficulty : Easy
Topic : 01-05 Creating Customer Value