Essentials of Marketing 17th Edition William Perreault and Joseph Cannon and E. Jerome McCarthy Test bank
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MARKETING
Essentials of Marketing 17th Edition By William Perreault and Joseph Cannon and E. Jerome McCarthy Test bank
MARKETINGEssentials of Marketing 17th Edition By William Perreault and Joseph Cannon and E. Jerome McCarthy Test bank
Essentials of Marketing 17th
Perreault’s Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning.
Test bank
ISBN10: 1260260372
ISBN13: 9781260260373Essentials of Marketing
Chapter 1: Marketing’s Value to Consumers, Firms, and Society
Chapter 2: Marketing Strategy Planning
Chapter 3: Evaluating Opportunities in the Changing Market Environment
Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning
Chapter 5: Final Consumers and Their Buying Behavior
Chapter 6: Business and Organizational Customers and Their Buying Behavior
Chapter 7: Improving Decisions with Marketing Information
Chapter8: Elements of Product Planning for Goods and Services
Chapter 9: Product Management and New-Product Development
Chapter 10: Place and Development of Channel Systems
Chapter 11: Distribution Customer Service and Logistics
Chapter 12: Retailers, Wholesalers, and Their Strategy Planning
Chapter 13: Promotion—Introduction to Integrated Marketing Communications
Chapter 14: Personal Selling and Customer Service
Chapter 15: Advertising and Sales Promotion
Chapter 16: Publicity: Promotion Using Earned Media, Owned Media, and Social Media
Chapter 17: Pricing Objectives and Policies
Chapter 18: Price Setting in the Business World
Chapter 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges(Test Bank)
Essentials of Marketing
Edition: 17th Edition
Author Name: William Perreault and Joseph Cannon and E. Jerome McCarthy
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Student name:__________
1) Planning, implementation, and control are basic jobs of all managers.
⊚ true
⊚ false2) Controlling the marketing plan is the first step of the marketing management process.
⊚ true
⊚ false3) The three basic jobs in the marketing management process are planning, implementation, and control.
⊚ true
⊚ false4) The marketing management process consists of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans.
⊚ true
⊚ false5) Strategic planning is a top management job that includes planning only for marketing.
⊚ true
⊚ false6) Strategic planning is the managerial process of developing and maintaining a match between an organization’s resources and its market opportunities.
⊚ true
⊚ false7) Strategic (management) planning is a managerial process of developing and maintaining a match between the resources of the production department and its product opportunities.
⊚ true
⊚ false8) Finding attractive opportunities and developing profitable marketing strategies are tasks included in the marketing manager’s marketing strategy planning job.
⊚ true
⊚ false9) Marketing strategy planning is the process of deciding how best to sell the products the firm produces.
⊚ true
⊚ false10) A marketing strategy specifies a target market and a related marketing mix.
⊚ true
⊚ false11) A marketing strategy is composed of two interrelated parts—a target market and a marketing mix.
⊚ true
⊚ false12) A marketing strategy is composed of two interrelated parts—planning and implementation.
⊚ true
⊚ false13) The two parts of a marketing strategy are an attractive opportunity and a target market.
⊚ true
⊚ false14) A target market consists of a group of consumers who are usually quite different.
⊚ true
⊚ false15) A marketing mix consists of the uncontrollable variables that a company puts together to satisfy a target market.
⊚ true
⊚ false16) Target marketing aims a marketing mix at some specific target customers.
⊚ true
⊚ false17) Mass marketing means focusing on some specific customers, as opposed to assuming that everyone is the same and will want whatever the firm offers.
⊚ true
⊚ false18) The mass marketing approach is more production-oriented than marketing-oriented.
⊚ true
⊚ false19) The terms mass marketing and mass marketers mean the same thing.
⊚ true
⊚ false20) “Mass marketers” like Target usually try to aim at clearly defined target markets.
⊚ true
⊚ false21) The problem with target marketing is that it limits the firm to small market segments.
⊚ true
⊚ false22) Potential customers are all alike.
⊚ true
⊚ falseLoading...https://www.mediafire.com/file/ah8mi9yly4uximj/testbank-py-3-ch1.testbank.xhtml/file
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