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Book Name:Essentials of Marketing Research
Edition: 7th Edition
Author name: Barry J. Babin
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Book Name: Advertising and Integrated Brand Promotion
Edition : 7th Edition
Author name: Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
Book Name: International Marketing
Edition :18 edition
Author name: Philip R. Cateora, Mary C. Gilly, John L. Graham,
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