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MARKETING
ADVERTISING AND INTEGRATED BRAND PROMOTION, 7TH EDITION THOMAS O’GUINN, CHRIS ALLEN, RICHARD J. SEMENIK, ANGELINE CLOSE SCHEINBAUM INSTRUCTOR’S MANUAL
MARKETINGADVERTISING AND INTEGRATED BRAND PROMOTION, 7TH EDITION THOMAS O’GUINN, CHRIS ALLEN, RICHARD J. SEMENIK, ANGELINE CLOSE SCHEINBAUM INSTRUCTOR’S MANUAL
Instructor’s Manual
Book Name: Advertising and Integrated Brand Promotion
Edition : 7th Edition
Author name: Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
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