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Book Name: Advertising and Integrated Brand Promotion
Edition : 7th Edition
Author name: Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
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Aiden (verified owner) – May 14, 2021
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Book Name: International Marketing
Edition :18 edition
Author name: Philip R. Cateora, Mary C. Gilly, John L. Graham,
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Book Name: Advertising and Promotion An Integrated Marketing Communications Perspective
Edition : 6 Edtion
Author name: Michael Guolla George Belch
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