Instructor’s Manual
Book Name:Consumer Behavior Building Marketing Strategy
Edition: 14th Edition
Author name:David L. Mothersbaugh, Del I. Hawkins
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Book Name: Advertising and Promotion An Integrated Marketing Communications Perspective
Edition : 6 Edtion
Author name: Michael Guolla George Belch
Book Name:International Marketing
Edition:18th Edition
Author name: Philip Cateora and John Graham and Mary Gilly© 2020
Book Name:Essentials of Marketing
Edition:17th Edition
Author name:By William Perreault and Joseph Cannon and E. Jerome McCarthy
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