Instructor’s Manual
Book Name:Consumer Behavior Building Marketing Strategy
Edition: 14th Edition
Author name:David L. Mothersbaugh, Del I. Hawkins
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Book Name: Advertising and Integrated Brand Promotion
Edition : 7th Edition
Author name: Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
Book Name:Basic Marketing Research,
Edition:9thEdition
Author name: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill 2019
Book Name: Advertising and Promotion An Integrated Marketing Communications Perspective
Edition : 6 Edtion
Author name: Michael Guolla George Belch
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