Instructor’s Manual
Book Name:Consumer Behavior Building Marketing Strategy
Edition: 14th Edition
Author name:David L. Mothersbaugh, Del I. Hawkins
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Book Name:Basic Marketing Research,
Edition:9thEdition
Author name: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill 2019
Book Name:International Marketing
Edition:18th Edition
Author name: Philip Cateora and John Graham and Mary Gilly© 2020
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