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Book Name:Consumer Behavior Building Marketing Strategy
Edition: 14th Edition
Author name:David L. Mothersbaugh, Del I. Hawkins
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Book Name:Basic Marketing Research,
Edition:9thEdition
Author name: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill 2019
Book Name: International Marketing
Edition :18 edition
Author name: Philip R. Cateora, Mary C. Gilly, John L. Graham,
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