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Book Name:Consumer Behavior Building Marketing Strategy
Edition: 14th Edition
Author name:David L. Mothersbaugh, Del I. Hawkins
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Book Name:Essentials of Marketing
Edition:17th Edition
Author name:By William Perreault and Joseph Cannon and E. Jerome McCarthy
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Book Name: International Marketing
Edition :18 edition
Author name: Philip R. Cateora, Mary C. Gilly, John L. Graham,
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