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Book Name:Global Marketing Management
Edition: 8th Edition
Author name:Kotabe
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Book Name: Advertising and Promotion An Integrated Marketing Communications Perspective
Edition : 6 Edtion
Author name: Michael Guolla George Belch
Book Name:International Marketing
Edition:18th Edition
Author name: Philip Cateora and John Graham and Mary Gilly© 2020
Book Name: International Marketing
Edition :18 edition
Author name: Philip R. Cateora, Mary C. Gilly, John L. Graham,
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