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Book Name:Global Marketing Management
Edition: 8th Edition
Author name:Kotabe
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Book Name: Advertising and Integrated Brand Promotion
Edition : 7th Edition
Author name: Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
Book Name:Essentials of Marketing
Edition:17th Edition
Author name:By William Perreault and Joseph Cannon and E. Jerome McCarthy
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