Marketing Strategy,8th Edition O. C. Ferrell Michael Hartline PowerPoint Presentations
Marketing Strategy
(PowerPoint Presentations )
Marketing Strategy,8th Edition O. C. Ferrell Michael Hartline PowerPoint Presentations
Edition:8th Edition
Author Name:O. C. Ferrell Michael Hartline
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Ice Breaker: Why Is Tesla So Successful?
1.The class will be broken up into small groups.
2.Groups will discuss the characteristics of Tesla that have made it a successful company.
3.Each group will share at least one of Tesla’s key strengths with the class.
4.Share any personal experience group members have with the Tesla brand.
Chapter Objectives
By the end of this chapter, you should be able to:
- Describe the challenges and opportunities of marketing in today’s economy
- Define marketing
- Explain basic marketing concepts
- Discuss major marketing activities and decisions
- Describe some of the challenges involved in developing marketing strategy
Beyond the Pages: The Future of Marketing
- Changes in marketing are dynamic, fast-paced
- Businesses are responding to technology disruptions
- Blockchain
- Omnichannel technologies
- Consumer-centric technology (e.g., the Internet of Things, artificial intelligence)
- Streaming entertainment
- Supply chain management
- Evaluate reliability and risk
- Resilient supply chains build competitive advantage
- Marketers can better serve consumers
New challenges and opportunities
Blockchain (1 of 2)
- Peer-to-peer (eliminating the intermediary)
- Improve targeting and segmentation, enhance service effectiveness, advertise directly to consumer
- Reduce click fraud
- Consumer-centric transparency results in greater trust
- Online transactions are private resulting in greater security
- More customized loyalty programs results in greater information
Omnichannel Technologies
- A multi-channel sales/marketing approach that provides an integrated/seamless customer experience
- Desktop
- Mobile device
- Telephone
- Brick and mortar
- Social media
- Not to be confused with multi-channel that involves multiple channels and uses integration
Julian (verified owner) –
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Julian –
John (verified owner) –
Very fast response
John –