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Book Name:Essentials of Marketing Research
Edition: 7th Edition
Author name: Barry J. Babin
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Book Name:International Marketing
Edition:18th Edition
Author name: Philip Cateora and John Graham and Mary Gilly© 2020
Book Name: Advertising and Integrated Brand Promotion
Edition : 7th Edition
Author name: Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
Book Name: Advertising and Promotion An Integrated Marketing Communications Perspective
Edition : 6 Edtion
Author name:Â Michael Guolla George Belch
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