Marketing The Core 6th Canadian Edition 2021 edition by Kerin, Hartley, Clements, Bonifacio, and Bureau Test Bank
Marketing The Core 6th Canadian Edition
Marketing The Core
( Test Bank)
Marketing The Core 6th Canadian Edition 2021 edition by Kerin, Hartley, Clements, Bonifacio, and Bureau Test Bank
Edition: 6th Canadian Edition
Author Name: Kerin, Hartley, Clements, Bonifacio, and Bureau
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sample free
TRUE/FALSE – Write ‘T’ if the statement is true and ‘F’ if the statement is false.
1)Â Â Â Â Â Â Â Â Marketing revolves primarily around promotion.
1) ______
⊚       true
⊚       false
Question Details
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Explain the role of marketing in an organization and the importance of mee
Topic : 01-03 The Role of Marketing
Bloom’s : Remember
Difficulty : Easy
2)Â Â Â Â Â Â Â Â In most organizations, the Marketing function provides the connection to customers.
2) ______
⊚       true
⊚       false
Question Details
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Explain the role of marketing in an organization and the importance of mee
Topic : 01-03 The Role of Marketing
Bloom’s : Remember
Difficulty : Easy
3)Â Â Â Â Â Â Â Â Creating products with added value is achieved only through pricing strategies.
3) ______
⊚       true
⊚       false
Question Details
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Explain the role of marketing in an organization and the importance of mee
Bloom’s : Remember
Difficulty : Easy
Topic : 01-05 Creating Customer Value
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